Lead generation marketing remains a hot button with most internet marketers. After all if you don’t have any prospects, you don’t have a business.
For network marketing entrepreneurs success in generating a home business lead comes down to one principle – quality over quantity. This single element will make or break your success in effective lead generation marketing.
Mastering this principle will provide you with both financial and lifestyle benefits, so let’s step through the process of becoming a lead generation marketing expert, taking into consideration the focus of quality over quantity.
Crystal Clear Target Market
There’s an abundance of people looking for business opportunities these days, ranging from stay at home moms looking to earn extra income to pay the bills, through to corporate executives tired of the stress and looking for lifestyle balance. Many network marketing entrepreneurs fail by trying to target everyone with a single marketing approach. The cliché “jack of all trades, master of none” comes to mind.
What successful network marketers do in comparison is clearly define their target market and continuously sharpen their skills to become a master of lead generation marketing in their chosen niche of prospects. When selecting your ideal target market, consider your personality, hobbies, background, what attracts you to people and your level of confidence when speaking to particular people.
Attraction Sponsoring
The next critical success factor is to attract your “perfect match” to you, instead of hunting them down.
Attraction sponsoring is a “marriage” between you, the person looking for potential business partners and a prospect looking for a business opportunity that meets their needs, based on factors of commonality you identified when selecting your target market. Attraction sponsoring allows you to relate to these people authentically.
For example, let’s assume you are an ex successful corporate executive female who wanted more time with family, less stress and the flexibility to follow your passion for travel. In your target market you may choose to include professional entrepreneurs looking to quit the rat race, women executives seeking more quality family time and people who have a zest for traveling the world. People you may exclude are stay at home moms looking for additional money, students looking to supplement their income and retirees wanting to boost their retirement funds. There’s nothing wrong with these people; however you may find that you’re unable to relate to them on a familiar level.
Attraction marketing allows you to attract like-minded people that you can connect with authentically and effortlessly, instantly building a relationship which naturally progresses to mutual respect. Not only does it reduce the time spent on prospecting but also increases the number of people likely to join your business. Instead of speaking to 100 prospects and getting 3 sign ups (3% conversion rate), you may now only speak to 25 people and still get 3 partners (12% conversion rate). This is quality over quantity in action!
Lead Generation Marketing System
The final step is to physically attract these like minded people. The most effective way to do this is to use a lead generation marketing system that speaks to your prospects “individually”. Many network marketers fall into the trap of a “one to many” marketing approach – one marketing message to reach many people. This can be expensive and waste a lot of time when prospecting. The quality over quantity approach matches your message to your market, speaking directly to what matters most to them. Furthermore, the website you send each of these prospects to also differs, to the point that you are addressing their different emotions. It’s therefore critical to choose a lead generation marketing system that makes this process easy to implement so you can focus on doing what’s most important to your business – speaking to qualified prospects. This technique alone will make a massive difference to the quality of your home business lead.
So in essence following the quality over quantity prospecting principle means you first need to identify your ideal prospect, then attract them to you effortlessly using an effective lead generation marketing system. This approach allows you to focus your efforts, resulting in more effective prospecting, more income and more time spent living the life you deserve.
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